POP Workshop® Testimonials

Some of the most recognizable companies in the world…
Have received training at the POP Workshop®.

What other people are saying about the POP Workshop®

“As a student of behavioral economics and a fan of Dr. Cialdini’s books, I came to the Principles of Persuasion Workshop® with high expectations. My actual experience exceeded them. I discovered what had been missing from traditional approaches to marketing and engagement—the psychological forces driving people’s ACTUAL behavior. Thanks for two great days, six solid principles and one ethical approach to using them.”

Greg Stielstra
Engagement Strategist
Healthways, Inc.


“I don’t see how any business can survive without this training.”

– Ramon Diaz


“The framework provided by the Principles of Persuasion Workshop® really helps you find other perspectives to the problem at hand.”

– Rodolfo Araujo

“The POP Workshop® has fundamentally changed the way I view human behavior. This deeper understanding will guide my business in how we treat people, which as you know is the only way businesses succeed and endure.”

– Aaron Hammons
Akesis, Inc

“I would highly recommend this program to anyone seeking to improve their skills in ethical influence. So that means EVERYONE!”

– Will Brooks
The Brooks Group

“The workshop has already made an impact in my business.”

– Nick Toadvine
Ingram Financial Group

“While there are many choices in training programs, this program by far exceeded all my expectations.”

– Denise Starrett
FKP Architects

“Fast-paced interactive presentation!”

– Rick Harris
FKP Architects

“At 58 it is difficult to be surprised but the content of this course made me ‘wow’.”

– Helmut Kirchner

“It is refreshing to be able to learn how to be an ethical influencer in an era of so much distrust.”

– Patrick Veroneau
Achieving Your Apex, LLC

“I recommend this program to everyone. The material and workshop are so powerful! However, I would be a fool to tell a competitor to attend!”

– Jeb Brooks
The Brooks Group

“The way the material is delivered and presented is unique. This was one of the best workshops I have ever attended.”

– Stefan Vadocz

“I walked out armed with the knowledge and skill to expand my effectiveness exponentially.”

– Diane Osan
FKP Architects

“Love the hands-on approach!”

– Jennifer Spiegel
Chickasaw Nation Nutrition Services

“Great workshop – Very Practical.”

– Lori Schwab
BP America

“Wow! What a powerful tool for successful partnerships. I should have come years ago!”

– Cooke Consulting Group, LLC

“I participate in various workshops and am asked to read business or sales related books often. I found POP® to be by far the most useful as it clearly gives me useful tools that I can easily apply to quickly see real benefits.”

– Thermo Fisher Scientific

“I read Influence before coming, but the workshop really brought the material to life!”

– North Suffolk Mental Health

“You will be able to use these skills immediately! You will understand how to get better results in communicating with colleagues and clients you would have never imagined.”

– Constant Contact

“Excellent experience! A must for anyone involved in direct sales or sales management.”

– Thermo Fisher Scientific

“The 6 principles will become a part of how I view my world in the future.”

– Human Solutions Canada

“Exceptional experience, exceptional staff, exceptional learning. This can change your life!”

– Customer Relationship Metrics

“This is an outstanding program! I’ve been to persuasion courses for most of my 20 yrs of sales. This far exceeds any of those.”

– Primerica Financial Services

“My experience in this workshop was great!”

– Cigna

“This was an excellent workshop with practical exercises and worthwhile information that I can use in both my professional and personal life. Great stuff!”

– Celestia International

“The seminar exceeded my expectations! I not only learned the principles but how to apply them to my business to make an immediate impact. I would enthusiastically recommend this seminar to anyone that wants to get to ‘yes’ (ethically, of course!)”

– Leadline

“This workshop was a terrific use of my time. I will take so much back with me to use for myself and to better my organization. I have a new understanding of my own influence and no longer consider myself ‘low on the totem pole.’ Thank you!”

– University of Oregon Foundation

“This was a very insightful experience. The principles are powerful ways to understand influence. By applying these principles to our different situations, the results can be very impactful.”

– Enterprise Rent A Car

“This was an excellent program. Most training classes struggle to keep the participant engaged, but Dr. Neidert kept us energized and looking forward to learning. Thank you.”

– Teva Neuroscience

“Persuasion is a huge important subject. The more I learn, the more I find there is to learn. This program has inspired me to continue to study persuasion and be significantly more deliberate about the use of the principles.”

– Persuasive Edge

“The session surpassed my expectations! Lots of great data to solidify concepts, engaging facilitator, and easy to follow concepts…what more could you ask for!?! Many thanks to the whole IAW team.”

– Bleitner Consulting Services

“The Principles of Persuasion Workshop® is an immediate return on investment. The information presented is grounded in a sound body of evidence and can be seamlessly integrated into sales and marketing strategies. In today’s competitive environment, anyone who has not mastered these principles will find themselves at a significant disadvantage.”

– Bristol-Myers Squibb

“The workshop gives the attendee a systematic framework to understand and apply the persuasion principles. Research hot off the press was presented as well as years of peer-reviewed social psychological scientific studies.”

– DeVry University

“What a great two days. Having read Dr. Cialdini’s book a few years earlier I thought I was using the principles well. Participating in the workshop showed me subtle (yet very powerful) ways to put the principles into action in different ways to create amazing results in our marketing. We’ve already seen an increase in results and we’re enjoying implementing our Action Plan. The instruction was informative, but the interaction and input from other business people attending made the experience even richer.”

– Rich Dads Seminars

“This POP Workshop® is a valuable investment in time, money and effort. It will certainly achieve successful financial, personal, and business goals. It’s a very powerful and sensible approach to achieving future superior results.”

– Motorola

“Excellent presentation; involvement of all delegates; fast running pace; particularly linking to the persuasion principles.

– Pfizer

“The information shared in this workshop is valuable for effective workplace interaction and relationships. It can enhance one’s sensibility about the power of influence!”

– Adelante Consulting

“I came to a stark realization in one of your classes a few weeks ago. I realized that no matter how long we may have been doing the jobs we have and how old or young we may be, we can still learn and refresh our approaches on how we relate to our customers… The thing that struck me the most was the number of opportunities we have to influence others. Without your class, I would have never known that I personally have squandered many chances to influence people to my advantage.”

– Holt Caterpillar

“This workshop was beyond my expectations. These 6 principles have opened my eyes on how to be effective and ethical! Looking forward to putting these 6 influences into practice. Thanks again.”

– John Hall & Associates Real Estate

“I appreciated getting this hands-on practice to bring these applications to use.”

– Phillips Semiconductor

“Non-arguable influence principles even for the most experienced manager. If you lead organizations, not knowing this material it will cost you.”

– ROI Dynamics

“I was recommended to take this course by a friend and I would do the same. I feel that everyone would benefit from this course.”

– AstraZeneca

‘This class provides a new way of thinking when approaching new or difficult situations – with great supporting tools & resources. Training team was great – info not too difficult – and many diverse new acquaintances.”

– CIGNA Corp

“The skills learned in this workshop will make a good attorney or negotiator great! I highly recommend this workshop and look forward to putting these skills to use.”

– BAR/BRI Bar Review

“It is an honor that you would ask me to write about the value I received from this course over the last two days. I have been enlightened to the science of persuasion that captures the ethical principles of influence. What a joy it is to understand how I can put these principles into effect for the benefit of myself and my customers. Anyone who will take the knowledge of the six principles will be successful only if they will put them into action, everyday.”

– Best Western International

“I learned quite a bit in this seminar. In fact, while on break the second day I employed some of the principles and closed a great deal on my cell phone! The techniques are easy to understand and use, I wish I would have learned this a long time ago. An outstanding tool! These principles make selling ‘predictable’.”

– D&L Technologies

“The class was excellent. The students were totally engaged and the materials offered substantiated their learning. What I also found was current, scientific insights into what causes people to change. The six fundamental Principles of Persuasion are learned and reinforced with an exercise that brings everything together. I am using INFLUENCE AT WORK every day and believe this is one of the most critical skills for a successful dealer/sales person. The real meat behind Principles of Persuasion is that if done correctly it is a high ethical way of doing business or conducting yourself in every aspect of life. I highly recommend this class to anyone in a leadership position or a customer contact position.”

– Caterpillar University

“I found the POP® to be an excellent source of new tools for influencing my guests and employees. I will be using these tools immediately to impact my business!”

– VCG Holding Corp

‘Implementation of knowledge is the pathway to success.’ The past two days have molded the disbursal of knowledge with the discipline of action models. What a challenge. I hope that my competition doesn’t get a hold of these principles!”

– Ford

“Our management team has realized the power of the principles of influence with fans, the media, our staff, and even operations with the players. For example, I personally use reciprocity and consistent commitments by thanking others for work they’ve recently completed and by asking them questions about how they think we should tackle issues. Compared to my prior tendency to ‘cut to the chase,’ I’ve found people are significantly more responsive and agreeable. Small changes do make big differences…and since your work with us, I think through situations to make sure I use this science to set the right tone for an agreement.”

– San Antonio Spurs

“The principles are very easy to use and they occur in everyday work. The science proves that if we employ them, we will be more influential. Theinformation we received in the POP® will help us to construct better strategies with our owners and assist us with aiding them in driving their businesses.”

– Little Gym International

“Our people have had a lot of different training classes, but this one is different. The six principles of influence appear to be simple, but the more we learned, the more we realized that this course is really a tight little system that allows us to think in different ways. This Principles of Persuasion course was excellent for our Senior Managers, customer service directors and sales people. We saw a measurable difference right away. The only problem is now the word has spread and everyone wants it.”

– CIGNA Healthcare

“Because Dr. Cialdini’s book is written from the perspective of the receiver, after attending the workshop, which is done from the perspective of the persuader, you will see much more possibilities of combining different principles together to obtain maximum effect of persuasion.”

– Corner Stone Consultants

“Having pre-read the book and used the principles, I wanted to take it to the next level. The education given in this two-day workshop is invaluable to anyone who seeks it.”

– BMC Instrument Service, Inc

“I enjoyed this workshop. This will help me be more effective and aware in my communications.”

– Gazelles Systems

“A truly fabulous experience and one to be shared.”

– 11 North Productions

“Success in business, relationships, and life comes down to the effective communication you engage. The six principles of persuasion definitely provide a proven structure to improve and deliver clear communication that will positively influence a winning outcome. Thank you to the INFLUENCE AT WORK team for moving communication to the next level.”

– Best Homes GMAC Real Estate

“The skills I learned during the workshop will certainly help me be more effective in my job and more valuable to my company. I really enjoyed the presentation style and the use of group collaboration to better understand the principles.”

– Best Western International

“The workshop provides an ethical methodology to influence others that will help in problem resolution and finding the best way to solve an issue.”

– Americsure Insurance Company

“I came away with several specific solutions to specific challenges in my organization. Great value in terms of dollar amount and time spent.”

– Intelesure

“I had done extensive research on this cause prior to making the decision to attend. The course exceeded my expectations. I believe a workshop is valuable when I can walk away with one new skill to apply immediately. I have six new skills that I can apply to 4 critical situations of influence. In addition, I will be able to recommend bringing this gift to my department in the form of a customized class. With the courses content & research and opportunity to practice; I believe it to be a lethal combination. The icing on the cake is the fact that the course insists upon the ETHICAL use of influencing. Great Work.”

– Capital One Services, Inc.

“This ‘Power of Persuasion’ program has been the single most valuable and powerful decision shaping tool I have encountered in my recent career. The simplicity yet depth of this pithy science has enabled me to create massive upside leverage in every situation whether it is driving more sales revenue or marketing for my clients. I intend to make the principles learned an integrated part of my influence arsenal and use it with integrity as a force for good.”

– High Velocity, Inc.

“One of the most valuable new pieces of information in the field of mediation work, more than anything else that I have seen in the marketplace. These principles are backed up by science and taught in ways that have practical application to everyday usage in the mediation process. These principles will result in better, more effective outcome with more satisfied clients. What a win-win discovery.”

– Advanced Mediation Services

“I just completed another Principles of Persuasion Workshop® for Agriliance and Croplan Genetics. The group ranged from the Vice President of Agriliance to the Retail Sales Managers who serve the Heartland Region. The response was predictably outstanding. From our perspective, the Principles of Persuasion approach makes us far better influencers whether we are marketing our equipment programs to our dealer network or coaching field agronomists on how to be better sales people.”

– Agriliance/Croplan Genetics

“I was very impressed with the information that was presented. The data used to back up the training added to the validity of the program. It is something that everyone could relate to. We are using the lessons learned from the training to develop our marketing approach and tactics to grow our business. I really enjoyed it.”

– Land o’Lakes, Inc.

“As a learning & development professional, I was extremely impressed with the design of the POP® session. The lecture based on recent research and memorable stories, as well as the practical application in small groups kept the entire class engaged both days. I appreciated the constant focus on developing an action plan and the ability to vet this plan with other participants and the facilitators on Day 2. I have implemented both of the action plans I came up with in the session – so far so good! As a result of attending the session, I have experienced the success that results from taking time to plan influencing strategies and the power of leveraging the influence principles.”

– Wells Fargo Private Client Services


What You Will Learn

  • The six universal Principles of Persuasion that have been scientifically proven to make you more influential
  • How to use the Principles in entirely ethical ways to ensure mutually-profitable, long-lasting partnerships with others
  • The circumstances under which each Principle works best
  • When and how to combine the Principles for greatest effectiveness
  • How to deploy scientific evidence (as opposed to guesses and hunches) to advance your influence
  • How to recognize and resist unethical influence attempts
  • How to identify the elusive, but potent, Moments of Power in any situation, when others will be most receptive to your message
  • What to say within those Moments of Power
  • Which Principles to use to forge new relationships, repair damaged relationships and cultivate trusted relationships
  • Which Principles to use in times of uncertainty
  • Which Principles to use to move others from the point of merely agreeing with your message to acting upon it
  • How to maximize the use of testimonials to increase business
  • How to best highlight and communicate your expertise to potential clients or employers
  • How to ensure others follow through on their commitments
  • How to employ the insights from this program as tools to address your own specific influence challenges

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“Dr. Cialdini’s program at the Training Leadership Summit was most impressive. His passion for translating science into ethical business actions gave these industry leaders powerful tools to use immediately. This program is a must for those serious about effective ethical influence.“
Julies Groshens, Nielsen Business Media

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