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‚ÄúDr. Cialdini held our audience ‚Äėspellbound‚Äô for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately.‚ÄĚ— CATHY KERNEN, Global Director of Product PR, AstraZeneca Alderley Park, UK