Workshop Materials

Principles of Persuasion Workbook
The Principles of Persuasion Workbook is only available when you attend the Principles of Persuasion Workshop®. The workbook outlines the workshop but also contains information stemming from Dr. Cialdini’s Six Principles of Influence not found anywhere else. Not only does the workbook give you a thorough understanding of each principle, but there are also exercises and application methods provided for each of the six principles. You can only imagine what you will lose out on by not having this powerful tool.

Influence: Science and Practice 5th Edition
In May of 1999, Dr. Cialdini’s book was rated as Amazon’s top business book. Updated in 2008, Cialdini has recently published the current, fifth edition of his best-seller, Influence: Science and Practice. Influence is a result of 40 years of study into the reasons why people comply with the request in business settings. Worldwide, Influence has sold nearly two million copies. Influence has been published in twenty languages and 24 different countries, and is the top sales & marketing book on CEO Read’s 100 Best Business Books of All Time. Influence has been ranked on the New York Best Seller List & Fortune said it is one of the “smartest books we know.”

Principles of Ethical Influence Smart Card & Tip Card
At first glance, the Tip card appears to be a smaller version of the Smart Card. But don’t be fooled-each card is distinctive in it’s own way. The smaller Tip card lists all Six Principles of Influence and key accommodating concepts that follow each principle. These cards are a powerful tool that can support you through business endeavors. The Smart Card available only by attending a Principles Of Persuasion workshop®.

What You Will Learn

  • The Six Universal Principles of Persuasion that have been scientifically proven to make you most effective
  • What are the Activators that will most effectively initiate each Principle
  • What are the Amplifiers that will act as rocket boosters to amplify the effectiveness of each Principle
  • What are the conditions and situations where each Principle works best
  • How to most effectively use these Principles together
  • How to recognize the difference between what the science says and what other guess
  • How to protect yourself and those you want to protect from unethical persuasion
  • How to recognize the most powerful “Moments of Influence”
  • What to say in the most powerful “Moments of Influence”
  • How to use these very powerful tools to help solve your very own influence challenges
  • Which Principles are best for developing trusted relationships
  • Which Principles are best use during times of uncertainty
  • Which Principles are best to use when dealing with people who don’t know you
  • Which Principles are best to use when people don’t like you (not that this would be any of OUR readers)
  • How to recognize and use these Principles ethically
for information


"Dr. Cialdini is the great guru of social influence!"
Richard Thaler, author of Nudge

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