Workshop Materials

Principles of Persuasion Workbook
The Principles of Persuasion Workbook is only available when you attend the Principles of Persuasion Workshop┬«. The workbook outlines the workshop but also contains information stemming from Dr. Cialdini’s Six Principles of Influence not found anywhere else. Not only does the workbook give you a thorough understanding of each principle, but there are also exercises and application methods provided for each of the six principles. You can only imagine what you will lose out on by not having this powerful tool.

Influence: Science and Practice 5th Edition
In May of 1999, Dr. Cialdini’s book was rated as Amazon’s top business book. Updated in 2008, Cialdini has recently published the current, fifth edition of his best-seller, Influence: Science and Practice. Influence is a result of 40 years of study into the reasons why people comply with the request in business settings. Worldwide, Influence has sold nearly two million copies. Influence has been published in twenty languages and 24 different countries, and is the top sales & marketing book on CEO Read’s 100 Best Business Books of All Time. Influence has been ranked on the New York Best Seller List & Fortune said it is one of the “smartest books we┬áknow.”

Principles of Ethical Influence Smart Card & Tip Card
At first glance, the Tip card appears to be a smaller version of the Smart Card. But don’t be fooled-each card is distinctive in it’s own way. The smaller Tip card lists all Six Principles of Influence and key accommodating concepts that follow each principle. These cards are a powerful tool that can support you through business endeavors. The┬áSmart Card available only by attending a Principles Of Persuasion workshop┬«.

What You Will Learn

  • The six universal Principles of Persuasion that have been scientifically proven to make you more influential
  • How to use the Principles in entirely ethical ways to ensure mutually-profitable, long-lasting partnerships with others
  • The circumstances under which each Principle works best
  • When and how to combine the Principles for greatest effectiveness
  • How to deploy scientific evidence (as opposed to guesses and hunches) to advance your influence
  • How to recognize and resist unethical influence attempts
  • How to identify the elusive, but potent, Moments of Power in any situation, when others will be most receptive to your message
  • What to say within those Moments of Power
  • Which Principles to use to forge new relationships, repair damaged relationships and cultivate trusted relationships
  • Which Principles to use in times of uncertainty
  • Which Principles to use to move others from the point of merely agreeing with your message to acting upon it
  • How to maximize the use of testimonials to increase business
  • How to best highlight and communicate your expertise to potential clients or employers
  • How to ensure others follow through on their commitments
  • How to employ the insights from this program as tools to address your own specific influence challenges
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"Dr. Cialdini is the great guru of social influence!"
Richard Thaler, author of Nudge

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