Fees and Arrangements

Please review our tuition fees and make scheduling arrangements using our online.


In the contiguous United States, the fee is $1,000 per participant. Plus trainer’s airfare, ground transportation, meals and hotel accommodations.  (Minimum number of participants is 15 and maximum is 30.)

Outside the United States, the fee is $1,300 per participant. Plus trainer’s business class airfare, ground transportation, meals and hotel accommodations. (Minimum number of participants is 20 and maximum is 30.)

Included in this pricing:

  • Two-day workshop based on the research of Dr. Robert Cialdini.
  • Proprietary student interactive workbook, Influence: Science & Practice (5th Edition), and intellectual use license (one set per participant).
  • Customization of exercises. IAW experts work with client representative(s) to ensure that these customized exercises allow the participants to apply their learning to situations they are likely to encounter in their job.
  • One CMCT (Cialdini Method Certified Trainer) to facilitate this workshop. Each CMCT has been personally trained by Dr. Cialdini and has passed rigorous requirements in order to earn and maintain CMCT designation. Only CMCTs are endorsed to facilitate this workshop.

It is the client’s responsibility to provide:

  • Trainer’s travel, meals, and lodging.
  • AV needs.
  • Training facility.
  • Student refreshments & meals (optional).


Please contact us regarding scheduling and availability. Contact us using the information below or fill out our enquiry form.

Comments or questions are welcome.

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Schedule an Appointment
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What You Will Learn

  • The Six Universal Principles of Persuasion that have been scientifically proven to make you most effective
  • What are the Activators that will most effectively initiate each Principle
  • What are the Amplifiers that will act as rocket boosters to amplify the effectiveness of each Principle
  • What are the conditions and situations where each Principle works best
  • How to most effectively use these Principles together
  • How to recognize the difference between what the science says and what other guess
  • How to protect yourself and those you want to protect from unethical persuasion
  • How to recognize the most powerful “Moments of Influence”
  • What to say in the most powerful “Moments of Influence”
  • How to use these very powerful tools to help solve your very own influence challenges
  • Which Principles are best for developing trusted relationships
  • Which Principles are best use during times of uncertainty
  • Which Principles are best to use when dealing with people who don’t know you
  • Which Principles are best to use when people don’t like you (not that this would be any of OUR readers)
  • How to recognize and use these Principles ethically
for information


"If the President had to have one advisor with him at all times my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of "influence."
Richard Thaler, author of Nudge

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