Fees and Details

Please review our tuition fees and make scheduling arrangements using our online form.


In the contiguous United States, the fee is $1,000 per participant, plus trainer’s airfare, ground transportation, meals and hotel accommodations. The minimum number of participants is 15 and maximum is 30.

Outside the United States, the fee is $1,300 per participant, plus trainer’s business class airfare, ground transportation, meals and hotel accommodations. The minimum number of participants is 20 and maximum is 30.

Included in this pricing:

  • Two-day workshop based on the research of Dr. Robert Cialdini.
  • Proprietary student interactive workbook, Influence: Science & Practice (5th Edition), and intellectual use license (one set per participant).
  • Customization of exercises. IAW experts work with client representative(s) to ensure that these customized exercises allow the participants to apply their learning to situations they are likely to encounter in their job.
  • CMCT (Cialdini Method Certified Trainer) to facilitate this workshop. Each CMCT has been personally trained by Dr. Cialdini and has passed rigorous requirements in order to earn and maintain CMCT designation. Only CMCTs are endorsed to facilitate this workshop.

It is the client’s responsibility to provide:

  • Trainer’s travel, meals, and lodging
  • Audio-Visual needs
  • Training facility
  • Student refreshments & meals (optional)
  • Training room should consist of round tables with 5 to 6 people at each round.
  • Please contact us for additional set-up info and pre-event promotional materials.

Contact Us

For information on availability and scheduling, please call us at (480) 967-6070, e-mail us or complete the form below.

Comments or questions are welcome.

* indicates required field

What You Will Learn

  • The six universal Principles of Persuasion that have been scientifically proven to make you more influential
  • How to use the Principles in entirely ethical ways to ensure mutually-profitable, long-lasting partnerships with others
  • The circumstances under which each Principle works best
  • When and how to combine the Principles for greatest effectiveness
  • How to deploy scientific evidence (as opposed to guesses and hunches) to advance your influence
  • How to recognize and resist unethical influence attempts
  • How to identify the elusive, but potent, Moments of Power in any situation, when others will be most receptive to your message
  • What to say within those Moments of Power
  • Which Principles to use to forge new relationships, repair damaged relationships and cultivate trusted relationships
  • Which Principles to use in times of uncertainty
  • Which Principles to use to move others from the point of merely agreeing with your message to acting upon it
  • How to maximize the use of testimonials to increase business
  • How to best highlight and communicate your expertise to potential clients or employers
  • How to ensure others follow through on their commitments
  • How to employ the insights from this program as tools to address your own specific influence challenges
for information


“The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson’s toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice.”
R. CRAIG WILSON, Sr. Vice President, Sales Manager, Northern Trust

Read More