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"This was an excellent workshop with practical exercises and worthwhile information that I can use in both my professional and personal life. Great stuff!"
Celestia International
"The seminar exceeded my expectations! I not only learned the principles but how to apply them to my business to make an immediate impact. I would enthusiastically recommend this seminar to anyone that wants to get to "yes" (ethically, of course!)"
Leadline
"This workshop was a terrific use of my time. I will take so much back with me to use for myself and to better my organization. I have a new understanding of my own influence and no longer consider myself 'low on the totem pole.' Thank you!"
University of Oregon Foundation
"This was a very insightful experience. The principles are powerful and ways to understand. By applying this principle to our different situations, can be very impactful."
Enterprise Rent A Car
"This was an excellent program. Most training classes struggle to keep the participant engaged, but Greg kept us energized and looking forward to learning. Thank you."
Teva Neuroscience
"Persuasion is a huge important subject. The more I learn the more there is to learn. This program has inspired me to continue to study persuasion and be significantly more deliberate about the use of the principles."
Persuasive Edge
"The session surpassed my expectations! Lots of great data to solidify concepts, engaging facilitator, and easy to follow concepts...what more could you ask for!?! Many thanks to the whole IAW team."
Bleitner Consulting Services
"The
Principles of Persuasion Workshop is an immediate return
on investment. The information presented is grounded in
a sound body of evidence and can be seamlessly integrated
into sales and marketing strategies. In today's competitive
environment, anyone who has not mastered these principles
will find themselves at a significant disadvantage."
Bristol-Myers Squibb
"The
workshop gives the attendee a systematic framework to understand
and apply the persuasion principles. Research, not off the
press was presented as well as years of peer-reviewed social
psychological scientific studies."
DeVry University
“What
a great two days. Having read Dr. Cialdini's book a few
years earlier I thought I was using the principles well.
Participating in the workshop showed me subtle (yet very
powerful) ways to put the principles into action in different
ways to create amazing results in our marketing. We've already
seen an increase in results and we're enjoying implementing
our Action Plan. The instruction was informative, but the
interaction and input from other business people attending
made the experience even richer.”
Rich Dads Seminars
“This POP Workshop
is a valuable investment in time, money and effort. It will
certainly achieve successful financial, personal, and business
goals. It’s a very powerful and sensible approach to achieving
future superior results.”
Motorola
“Excellent presentation;
involvement of all delegates; fast running pace; particularly
linking to the persuasion principles.”
Pfizer
“The information
shared in this workshop is valuable for effective workplace
interaction and relationships. It can enhance one’s sensibility
about the power of influence!”
Adelante Consulting
"I came
to a stark realization in one of your classes a few weeks
ago. I realized the no matter how long we may have been
doing the jobs we have and how old or young we may be, we
can still learn and refresh our approaches on how we relate
to our customers... The thing that struck me the most was
the number of opportunities we have to influence others.
Without your class, I would have never known that I personally
have squandered many chances to influence people to my advantage."
Holt Caterpillar
“This workshop
was beyond my expectations. These 6 principles have opened
my eyes on how to be effective and ethical! Looking forward
to putting these 6 influences into practice. Thanks again.”
John Hall & Associates Real Estate
“I appreciated
getting this hands-on practice to bring these applications
to use.”
Phillips Semiconductor
“Non-arguable
influence principles even for the most experience manager.
If you lead organizations, not knowing this material will
cost you.”
ROI Dynamics
“I was recommended to do this course by a friend and I would
do the same. I feel that everyone would benefit from this
course.”
AstraZeneca
“This class provides
a new way of thinking when approaching new or difficult
situations – with great supporting tools & resources.
Training team was great – info not too difficult– and many
diverse new acquaintances.”
CIGNA Corp.
“The skills learned
in this workshop will make a good attorney or negotiator
great. I highly recommend this workshop and look forward
to putting these kills to use.”
BAR/BRI Bar Review
“It is an honor
that you would ask me to write about the value I received
from this course over the last two days. I have been enlightened
to the science of persuasion that captures the ethical principles
of influence. What a joy it is to understand how I can put
these principles into effect for the benefit of myself and
my customers. Anyone who will take the knowledge of the
six principles will be successful only if they will put
them into action, everyday.”
Best Western International
“I learned quite
a bit in this seminar. In fact while on break the second
day I employed some of the principles and closed a great
deal on my cell phone! The techniques are easy to understand
and use, I wish I would have learned this a long time ago.
An outstanding tool! These principles make selling ‘predictable’.”
D&L Technologies
"The class
was excellent. The students were totally engaged and the
materials offered substantiated their learning. What I also
found was current, scientific insights into what causes
people to change. The six fundamental Principles of Persuasion
are learned and reinforced with an exercise that brings
everything together. I am using Influence at work everyday
and believe this is one of the most critical skills for
a successful dealer sales person. The real meat behind Principles
of Persuasion is that if done correctly is a high ethical
way of doing business or conducting yourself in every aspect
of life. I highly recommend this class to anyone in a leadership
position or a customer contact position."
Caterpillar University
“I found the
POP to be an excellent source of new tools for influencing
my guests and employees. I will be using these tools immediately
to impact my business!”
VCG Holding Corp
“‘Implementation of knowledge is the pathway to success.’
The past two days has molded the disbursal of knowledge
with the discipline of action models. What a challenge.
I hope that my competition doesn’t get a hold of these principles!”
Ford
“I now have the
tools to be both effective and ethical...and now I know
WHY. This program on the Principles of Persuasion was a
must! I thought that I knew how to sell, but now I know
how to sell. Thanks for giving me the science!”
America's Destination
“After
participating in the POP, the following are the results
of the applying the principles to my seminar business:
1 - 300% increase in people signing up and paying their
registration fee, three weeks before our trainings
2 - 800% increase in people signing up and paying their
registration fee, compared to the same month the previous
year.
And we are still having calls from potential customer for
our next months trainings! These results are directly from
what I learned at the POP.“
Sistemas Internacionales para el Desarrollo Humano
Ilimitado (SIDHIC)
“The Principles
of Persuasion Workshop provides valuable tools for success
in solving the real problems in every kind of work or profession!”
Tucson Police Department
“The POP Workshop
has given me the start I needed to better grasp the principles.
Anyone in any occupation or profession will benefit from
this workshop.”
USAF
"Our management
team has realized the power of the principles of influence
with fans, the media, our staff, and even operations with
the players. For example, I personally use reciprocity and
consistent commitments by thanking others for work they’ve
recently completed and by asking them questions about how
they think we should tackle issues. Compared to my prior
tendency to "cut to the chase," I’ve found people
are significantly more responsive and agreeable. Small changes
do make big differences...and since your work with us I
think through situations to make sure I use this science
to set the right tone for agreement.”
San Antonio Spurs
"The principles
are very easy to use and they occur in everyday work. The
science proves that if we employ them, we will be more influential.
The information we received in the POP will help us to construct
better strategies with our owners and assist us with aiding
them in driving their businesses. “
Little Gym International
“Our people have had a lot of different training classes,
but this one is different. The six principles of influence
appear to be simple, but the more we learned, the more we
realized that this course is really a tight little system
that allows us to think in different ways. This Principles
of Persuasion course was excellent for our Senior Managers,
customer service directors and sales people. We saw a measurable
difference right away. The only problem is, now the word
has spread and everyone wants it.”
CIGNA Healthcare
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"Because Dr. Cialdini's book is written from the perspective of the receiver, after attending the workshop, which is done from the perspective of the persuader, you will see much more possibilities of combining different principles together to obtain maximum effect of persuasion."
Corner Stone Consultants
"Having pre read the book and used the principles, I wanted to take it to the next level. The education given in this two day workshop is invaluable to anyone who seeks it."
BMC Instrument Service, Inc
"I enjoyed this workshop. This will help me be more effective and aware in my communications."
Gazelles Systems
"A truly fabulous experience and one to be shared."
11 North Productions
"Success in business, relationships, and life comes down to the effective communication you engage. The six principles of persuasion definitely provide a proven structure to improve and deliver clear communication that will positively influence a winning outcome. Thank you to the influence at work team for moving communication to the next level."
Best Homes GMAC Real Estate
"The
skills I learned during the workshop will certainly help
me be more effective in my job and more valuable to my company.
I really enjoyed the presentation style and the use of group
collaboration to better understand the principles."
Best Western International
"I would recommend this workshop to anyone truly committed to investing in themselves and improving their communication and presentation skills."
KB Home
"The
workshop provides an ethical methodology to influence others,
that will help in problem resolution and finding the best
way to solve an issue."
Amerisure Insurance Company
"I
came away with several specific solutions to specific challenges
in my organization. Great value in terms of dollar amount
and time spent."
Intelesure
"I
truly learned a lot through this workshop and enjoyed it
as well. I will apply these principles in my business immediately.
I know this workshop will be very popular in Japan."
Office Skyhigh Japan
“I
had done extensive research on this cause prior to making
the decision to attend. The course exceeded my expectations.
I believe a workshop is valuable when I can walk away with
one new skill to apply immediately. I have six new skills
that I can apply to 4 critical situations of influence.
In addition I will be able to recommend bringing this gift
to my department in the form of a customized class. With
the courses content & research & opportunity to
practice; I believe it to be a lethal combination. The icing
on the cake is the fact that the course insists upon the
ETHICAL use of influencing. Great Work.”
Capital One Services, Inc.
“This
‘Power of Persuasion’ program has been the single most valuable
and powerful decision shaping tool I have encountered in
my recent career. The simplicity yet depth of this pithy
science has enabled me to create massive upside leverage
in every situation whether it is driving more sales revenue
or marketing for my clients. I intend to make the principles
learned an integrated part of my influence arsenal and use
it with integrity as a force for good.”
High Velocity, Inc.
“One
of the most valuable new pieces of information that in the
field of mediation work, more than anything else that I
have seen in the marketplace. These principles are backed
up by science and taught in ways that have practical application
to everyday usage in the mediation process. These principles
will result in better more effective outcome with more satisfied
clients. What a win-win discovery.”
Advanced Mediation Services
"I
have participated in many high quality programs, but this
one was immediately useful. Additionally, I found that theses
principles have important relevance across many facets of
our business."
Kronos Optimal Health
“The
class was excellent. The students were totally engaged and
the materials offered substantiated their learning. I highly
recommend this class to anyone in a leadership or a customer
contact position.”
Butler Machinery
“Finally
a language everyone can understand and a simple process
to drive planned results.”
Flint Energy Services LTD
“Wanting to become a Master Persuader? Take this scientifically
data based training. If you want to lose your money and
time keep taking other Persuasion Trainings out there!”
SIDHI
“It
is very valuable to have a workshop focus on difficult subject
into simple principles that can be used immediately. Thank
you and keep up the good work.”
Glenn R. Foreman DDS LTD
“…(These
principles) are now a conscience part of my mental toolkit.
I will use them to actively plan future approaches in a
more effective manner. Thank you!”
British Telecom
“Pop
integrates the science and practice of these influence processes
by invoking every learner in knowledge acquisition and practice.
By workshop end, everyone has become fluent in the language
of influence and can solve advanced persuasion challenges.”
Talent DNA
“The
POP Workshop could not have come at a better time in my
life. The starting of a new career that influence of others
could literally be the difference of success or failure.
This workshop gives me the knowledge and helped in the development
of using the principles that can give me the end in succeeding.”
Multi-Chem Group, LLC
“To say that
I am impressed with the POP program or the IAW team is an
understatement. Their work towards integrating the science
of influence into the business represented in this workshop
will undoubtedly yield improved production and profitability.
We have integrated the POP course into our values-based
organizational culture and have very high expectations for
powerful outcomes.”
Holt Development Services, Inc.
“How did our
industry ever become viewed as "Big Tobacco"?
One could easily make the argument that the root cause for
the Pharmaceutical industry's current woes is a lack of
rigorous application of Dr. Cialdini's influence principles.
Because basis for the pharmaceutical industry is the scientific
method, the Cialdini method is acutely important. Just as
we do in our research, Dr. Cialdini has rigorous scientific
evidence to back the utility of his techniques. By ignoring
the science of influence, we
a) decrease the probability of influencing physicians to
prescribe our medicines
b) blunder opportunities to convince customers to establish
price points that allow us to reinvest in the future
c) hurt the likelihood that patients will comply with treatment
regimens
d) retard our organizations ability to adapt to the onslaught
of attacks from the unfavorable political climate.
We ignore Dr. Cialdini at our folly!”
Merck
“I just completed another Principles of Persuasion Workshop
for Agriliance and Croplan Genetics. The group ranged from
the Vice President of Agriliance to the Retail Sales Managers
who serve the Heartland Region. The response was predictably
outstanding.
From our perspective, the Principles of Persuasion approach
makes us far better influencers whether we are marketing
our equipment programs to our dealer network or coaching
field agronomists in how to be better sales people.”
Agriliance / Croplan Genetics
"I was very
impressed with the information that was presented. The data
used to back up the training added to the validity of the
program. It is something that everyone could relate to.
We are using the lessons learned from the training to develop
our marketing approach and tactics to grow our business.
I really enjoyed it."
Land O' Lakes, Inc.
“This POP Workshop
may well make the difference in successfully applying principles
of persuasion and ethically achieving wise business solutions.”
AQUAFORM AG
“Influence At
Work’s Principles of Persuasion Workshop has practical application
in all aspects of business. From interaction with staff
and management to interaction at patrons. POP will help
achieve goals quickly and at little or no coast. Incredibly
applicable to all.”
International Entertainment Consultants
“The POP Workshop
is an excellent way to learn to apply Robert Cialdini’s
work. There is no better way to internalize the application
of his principles of persuasion and apply them to specific
business situations.”
AITGOV
“A wonderful
combination of content and instruction with great application
and real world examples.”
Widmeyer Communications
“The workshop
exceeded all of my expectations. The information and insight
I gained as a result of participating will immediately change
the way I interact with my team as well as providing me
with a unique and effective manner in which to access a
situation and ultimately take action.”
Prudential Financial
“As a learning
& development professional, I was extremely impressed
with the design of the POP session. The lecture based on
recent research and memorable stories, as well as the practical
application in small groups kept the entire class engaged
both days. I appreciated the constant focus on developing
an action plan and the ability to vett this plan with other
participants and the facilitators on Day 2. I have implemented
both of the action plans I came up with in the session –
so far so good! As a result of attending the session, I
have experienced the success that results from taking time
to plan influencing strategies and the power of leveraging
the influence principles.
Wells Fargo Private Client Services
"It
was Fabulous"
Aventis Pharmaceuticals
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