The authors of YES!, Noah Goldstein, Steve Martin, and Robert Cialdini, are working on the next edition, titled YES! 2.0. They would like to feature several Readers Reports in this new edition. The Readers Reports would be 300-500 word pieces written by readers of this newsletter, commenting on the relevance to their own professional lives of one of the newsletter’s featured stories.

This month, we are reprising the following previous lead story for your insights: "The Veiled Value of Oopses" by Robert Cialdini.

If your Reader’s Report is selected, it will appear in the new Yes! 2.0 with proper attribution to you as its author. If you would like to submit a Reader’s Report that describes how you have used, or seen any of these strategies ethically used, please click here to submit your report for possible inclusion in YES! 2.0.

Thank you for your participation.