Todayâs increasingly complex business world can serve up some pretty challenging situations that even the most seasoned of us will find difficult to navigate through. Thankfully though, thereâs often a colleague, co-worker or friend who will be happy to pass on the benefit of their wisdom to help you deal with that difficult decision or knotty issue.
And while advice like âWhy not sleep on it?â or âYou should take a step back and view the issue from afarâ certainly wonât be lacking in good intentions, it might sometimes be lacking a deeper understanding given that their appreciation of your situation will often be informed by nothing more than a quick and detached glance. But before completely dismissing their counsel it might be worth considering some new evidence supporting the benefits of consciously creating some physical distance from a problem at hand.
Perhaps even more interestingly, the insights from these studies are not only instructive when it comes to helping you to solve problems or make decisions. Especially during the early stages of making a business proposal or a sales presentation, asking potential customers and clients to take a step back before they consider your products and services could actually make it easier for them to do business with you. Â Â






Steve Martin, CMCT
