Webster’s defines a relationship as the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other. In the confines of a good relationship, there is a desire to help each other and to avoid disappointment. Whether you realize it or not, we have some kind of relationship […]
by Steve Martin, CMCT Social Proof – at some point most of us will have succumbed to its powerful draw. Perhaps we’ve chosen the busy restaurant over the quieter one, been carried along by the momentum of the Mexican wave at a sports stadium or simply joined the burgeoning line at the airport without really […]
By Dr. Robert Cialdini Usually, a communicator’s purpose is to develop and send a message that alters the attitudes, decisions, or behaviors of recipients. The critical question, of course, is how best to arrange it so as to not produce the dreaded “analysis paralysis.” Although social psychologists have provided many important insights into this matter, […]
In the venture capital and startup world, The Tim Ferriss Show podcast is a popular source for innovative ideas from some of the biggest names in business and the arts. Many of those big names—people like angel investor Naval Ravikant, Nasty Gal founder Sophia Amoruso, and even Dilbert creator Scott Adams—have referred to Dr. Robert […]
Many of us make New Year’s resolutions because…it’s a new beginning. As a matter of fact, research shows that we make more new commitments or start more new projects at the beginning of the year, the beginning of the month or even the beginning of the week. But, how can you ensure that you will keep your […]
This article is a classic. Too often people think the Principles of Persuasion are just for business. This article by Charlotte Phillips from THE TELEGRAPH in 2008 explains it all… read here.