Welcome to INFLUENCE AT WORK… where scientific research drives business success.
Dr Robert B Cialdini, president of INFLUENCE AT WORK, Regents Professor of Psychology and Marketing at Arizona State University and New York Times Bestselling Business Author... read more.
“Nobody since Jane Austen has done more for persuasion than Robert Cialdini.”
—London Telegraph
“In the last 30 years, we have identified, tested and deployed core principles of influence proven to create positive change across organizations and industries. In fact, they are the subtle, yet powerful ‘gears’ capable of transforming virtually any interaction. I invite you to learn more about our revolutionary methodology, real-world application, and how to utilize the ethical practice of INFLUENCE AT WORK for measurable results.”
— Robert B. Cialdini, PhD
As the Greek legend goes, the god Dionysus offered King Midas a reward of his choosing for acting kindly toward Dionysus’s friend. Midas requested that everything he touch turn to gold... read more.
