Welcome to INFLUENCE AT WORK (IAW)… where scientific research drives business success.
Dr Robert B Cialdini, President of INFLUENCE AT WORK (IAW), Arizona State University Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and New York Times Bestselling Business Author... read more.
“Nobody since Jane Austen has done more for persuasion than Robert Cialdini.”
—London Telegraph
“In the last 30 years, we have identified, tested and deployed core principles of influence proven to create positive change across organizations and industries. In fact, they are the subtle, yet powerful ‘gears’ capable of transforming virtually any interaction. I invite you to learn more about our revolutionary methodology, real-world application, and how to utilize the ethical practice of INFLUENCE AT WORK for measurable results.”
— Robert B. Cialdini, PhD
This month I want to persuade you to buy a car. It’s a compact sedan with a small trunk, good gas economy although the performance is nothing to write home about. Not a great start I hear you cry. And it gets worse. I am going to charge you several thousand dollars more for this car than other highly efficient and better equipped cars on the market... read more.
