Below are Answers to Our Most Common Questions

What’s the difference between influence and manipulation?
A: The research led Dr. Cialdini to the universal six principles of influence. To help ensure that changing others’ behavior is effective and long-lasting, it is imperative to use these powerful principles ethically.

What’s the difference between being in authority and an authority?
A: Someone who is in authority has a title, ranking, or the trappings of authority. But, someone who is an authority is more persuasive because they have superior knowledge, experience or expertise in a specific area.

Can the Principles of Persuasion (POP) workshop be customized?
A: Although the POP workshops are always based on the ethical application of the six Principles, we will customize the examples, illustrations and exercises according to the needs of each specific group.

What’s the difference between Influence: The Psychology of Persuasion and Influence: Science and Practice?
A: Although both books are based on Dr. Cialdini’s years of research into the Six Principles of Influence, Influence: The Psychology of Persuasion is an older edition.

There are more updated references,  more recent examples and more current stories in Influence: Science & Practice. Also, there is more research in Influence: Science and Practice. Generally, Influence: Science and Practice is a more complete discussion of the topic. We do not recommend purchasing both books.

What’s the difference between the Influence video DVD and the Influence audio CD?
A: Dr. Cialdini delivers a variety of programs; 90 minutes or less (keynote), a half day (3 hours or less) or a full day (six hours or less). Both the video DVD and the audio CD are presented by Dr. Cialdini for a business audience.

The video DVD is of a live presentation and the audio CD was produced in a studio without an audience. Both run approximately 90 minutes. They have much of the same information on them based on the ethical business applications of the Six Principles of Influence. If you prefer to get your information while driving, we definitely suggest you get the audio CD.

What’s the difference between the book and the audio/video?
A: Dr. Cialdini delivers a variety of programs; 90 minutes or less (keynote), a half day (3 hours or less) or a full day (six hours or less).

Is the audio CD Dr. Cialdini’s entire book on CD?
A: No — The Influence audio CD is a 90-minute in-studio presentation given by Dr. Cialdini. During this talk, he describes the six principles of influence and gives scientific examples.

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"These were two days extremely well spent. This workshop is the perfect mix of theory and practice. Big Ideas and real world application."
Daniel Pink, Author of Drive

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