Below are Answers to Our Most Common Questions
What’s the difference between influence and manipulation?
A:Â The research led Dr. Cialdini to the universal six principles of influence. To help ensure that changing othersâ€™ behavior is effective and long-lasting, it is imperative to use these powerful principles ethically.
What’s the difference between beingÂ inÂ authority andÂ anÂ authority?
A:Â Someone who isÂ inÂ authority has a title, ranking, or the trappings of authority. But, someone who isÂ anÂ authority is more persuasive because they have superior knowledge, experience or expertise in a specific area.
Can the Principles of Persuasion (POP) workshop be customized?
A:Â Although the POP workshops are always based on the ethical application of the six Principles, we will customize the examples, illustrations and exercises according to the needs of each specific group.
What’s the difference between Influence: The Psychology of Persuasion and Influence: Science and Practice?
A:Â Although both books are based on Dr. Cialdini’s years of research into the Six Principles of Influence, Influence: The Psychology of Persuasion is an older edition.
Whatâ€™s the difference between the Influence video DVD and the Influence audio CD?
A:Â Dr. Cialdini delivers a variety of programs; 90 minutes or less (keynote), a half day (3 hours or less) or a full day (six hours or less). Both the video DVD and the audio CD are presented by Dr. Cialdini forÂ a business audience.
Whatâ€™s the difference between the book and the audio/video?
A:Â Dr. Cialdini delivers a variety of programs; 90 minutes or less (keynote), a half day (3 hours or less) or a full day (six hours or less).
Is the audio CD Dr. Cialdiniâ€™s entire book on CD?
A:Â No â€” The Influence audio CD is a 90-minute in-studio presentation given by Dr. Cialdini. During this talk, he describes the six principles of influence and gives scientific examples.