Congratulations to our INFLUENCE PHOTO CONTEST Winner, Kevin Espelita!

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Kevin posted some great photos of himself and his friends reading an array of Dr. Cialdini’s books.  We asked Kevin to share a little bit about himself and here is what he had to say:

“My name is Kevin, I’m a college student. I’ve been going to Laney College for a little over a year now. My major is Business Administration. Some of my hobbies include listening to music, watching movies, and playing video games. My psychology teacher introduced me to some of Dr. Cialdini’s books. I love reading his books especially “Yes!”, the book really helps me become a good communicator. His books help me figure out what career or path I should pursue. :)

Thanks to all who entered.  We had a great time with this contest because of all the creative photos we got to see! 

Stay tuned for more contests and for more ethical applications of The Science of Influence!

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The authors of YES!, Noah Goldstein, Steve Martin, and Robert Cialdini, are working on the next edition, titled YES! 2.0. They would like to feature several Readers Reports in this new edition. The Readers Reports would be 300-500 word pieces written by readers of this newsletter, commenting on the relevance to their own professional lives of one of the newsletter’s featured stories.


This month, we are reprising the following previous lead story for your insights: "The Veiled Value of Oopses" by Robert Cialdini.


If your Reader’s Report is selected, it will appear in the new Yes! 2.0 with proper attribution to you as its author. If you would like to submit a Reader’s Report that describes how you have used, or seen any of these strategies ethically used, please click here to submit your report for possible inclusion in YES! 2.0.


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Help us help others by leaving your comments, insights, and reviews on Amazon.com. This demonstration of “social proof” will benefit all.
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Dr. Robert Cialdini’s Books


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