Category: Ethics

How to Improve Your Internet Marketing with Social Influence

Thursday, 29 December, 2011 09:00 Written by Inside Influence Report 1 Comment

TabletBy Bobette Gorden

More and more professionals are successfully using social influence in internet marketing. As long as it is used ethically and honestly, it is a good method to communicate the popularity of an issue, product or service. In the battle for consumer attention, Social Influence is an increasingly important tool. Aileen Lee, focuses on consumer-oriented digital companies at Kleiner Perkins Caufield & Byers. 

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The authors of YES!, Noah Goldstein, Steve Martin, and Robert Cialdini, are working on the next edition, titled YES! 2.0. They would like to feature several Readers Reports in this new edition. The Readers Reports would be 300-500 word pieces written by readers of this newsletter, commenting on the relevance to their own professional lives of one of the newsletter’s featured stories.


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