This Newest Book on Dr. Robert Cialdini’s Influence is edited by Douglas T. Kenrick, Noah J. Goldstein and Sanford L. Braver

In Six Degrees of Social Influence:  Science, Application, and The Psychology of Robert Cialdini, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making.

We are very proud of this new book and what it represents.  Each chapter has been written by a different scientist.  We hope that you will find this useful as well as intellectually invigorating.

 "A fascinating and fitting tribute to one of social psychology's true pioneers."
- Daniel Gilbert, Professor of Psychology, Harvard University, and author of Stumbling on Happiness

"Robert Cialdini is the Benjamin Franklin of research on influence – a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who's able to capture lightning in a jar. This collection of essays, written by his fellow researchers in his honor, testifies to his wide and deep influence on the practice of social psychology."
- Chip Heath, Professor, Stanford Graduate School of Business and author of Made to Stick and Switch

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