ANNOUNCEMENT: A Message From Robert Cialdini


Dr. Robert CialdiniDear Readers,

A lot has been going on recently at INFLUENCE AT WORK, and I wanted to provide an update on what’s happening that could affect the extent to which you will be able to benefit from the information we present.

You may have noticed that we have a new look on our website and blog.  At the suggestion of Mark Schaefer, we have been working for a number of months with VIEO design to create our new website and blog.  The intent is to make it easier for you to find what you want when visiting us and when reading the Inside Influence Report.  We are very grateful to both Mark and VIEO design.

Next month, the new Influence graphic novel will be released.  Although it is in pictorial format, the dialogue is taken directly from Influence, Science and Practice.  Our hope is to employ this genre to reach a younger readership with scientifically-grounded information about how they and those around them can be influenced and changed through the persuasion process. 

We have been also working with Jill Schiefelbein who has been masterfully translating our two-day Principles of Persuasion (POP) Workshop into a live online training program.  We have been piloting this online extension of the POP for months in order to ensure that we get it right, and we expect to be able to release the new “vPOP” later this year.

As you may know, I have been working on my next major book.  It’s taking longer than I’d hoped because, after writing the first three chapters, I returned home from a long trip, reread what I’d done, and threw it all out.  Impressed by the successes of deft writers such as Malcolm Gladwell in communicating social science findings to the public, I’d been trying to inform potential readers in the style of a journalist instead of a behavioral scientist.  It was a mistake–one that has since pushed me to start all over and to make the kind of renewed progress I’m feeling quite good about.

All of us at IAW want to thank you for your continued interest in the ethical applications of the science of influence.  We look forward to hearing from you and to learning how you have been able to use that science in your everyday life.




  • Josh Hunt

    New web looks great. Thanks for all you do. Influence is one of my all time favorite books. 

    Josh Hunt

  • Armando Cordova


    I look forward to the release of the new book.  I have found the earlier books informative, interesting, and really applicable not only in business relationship but life in general.  Keep up the good work as you add value to other people’s lives.

  • Smart2Wise

    There’s nothing wrong with your writing style in Influence: Science and Practice.  Gladwell’s books are great, but he’s him and you are you.  I look forward to the next book keenly.

  • Larry Rondeau

    Hi Bob, I’m eagerly awaiting your new book. Although Malcolm Gladwell’s has enjoyed great success bringing social science information to the general public, I have always hesitated just a bit because, with my science background, I want to be sure that the cited research results have been replicated and, ideally, have achieved scientific consensus. After reading works by Dr. Elliot Aronson and Dr. David Myers, I know that the information you bring out is reliable. 

    That means a lot. I would hate to base a marketing plan on research that could prove to be a “one hit wonder.”  I frequently quote you, Dr. Aronson and Dr. Myers in my college admissions marketing blog, Rondeau’s Roundtable and my business blog, Rondeau’s Business Brainwork. In them I try to make application of established facts of human behavior to business situations.  I’m glad to rely on the work of scientists and researchers who bring out facts, not opinions.  And while I immensely enjoy Malcolm Gladwell’s books, I believe reading the best journalists is no substitute for learning science from a renowned scientist and accomplished author like you. 

  • Jay

       Don’t change a thing — your style as a behavioral scientist hits the spot. The Robert-Cialdini-style is what we are looking forward to. And I adored those short chapters in “Yes!”
       May I suggest you leak a little here and there and take pre-orders?
    All the best,
    Jay   https//

  • Mac Bartine

    It was such a pleasure to work with your organization, Bob, and learning your research-based practices has been truly inspirational.  Thank you!

  • Mischa Coster


    That is great news. Good to hear you are progressing on the new book. Last time we talked your were in the midst of deciding to throw the first chapters out, I recall. Looking forward to the online PoP version, too! And a graphic novel? That is very cool! Now I’ll be able to teach my children what dad does for a living :-)

    Best regards,


  • Bernhard

    Hi Bob,

    I can’t wait to read the new book. I bring the ‘Influence’ book everywhere i go !



  • Michael Yardney

    The new website looks great, but more importantly it’s your content that’s changed the way I conduct myself in business – I learned a lot form your book and keep learning from these posts

  • RobertCialdini

    I am
    gratified by the comments regarding my description of the progress on my
    upcoming book.  Although I’m not about to launch into a chorus of “I’ve
    got to be me” for fear that dogs all around the neighborhood will begin howling
    in unison, the advice within those comments—to write from the foundation of who
    I am professionally—seems right on target.  I plan to take that advice
    seriously and hope to be able to report soon on the consequences via the new

  • Chester

    As both a teacher and salesman, I use references from Influence and Yes! daily. I think my library contains every edition of Influence. When instructing sales people, I make it a point to get a public commitment from each member of the class to use the techniques ethically. This usually opens the discussion about  what ethical selling is all about.  Kudos to you for a lifetime contribution to ethical selling.

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