"The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson's toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice."
R. CRAIG WILSON, Sr. Vice President, Sales Manager
Northern Trust
"Dr. Cialdini held our audience spellbound for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately."
Cathy Kernen, Global Director of Product PR
AstraZeneca Alderley Park, UK
"Dr. Cialdini's program was the best I have taken in 25 years of taking courses. Not a day goes by that I don't apply one or more of the principles in my work and with my family. This material is like a hidden gem which I am glad that I discovered!"
DR. RANDALL BENNETT
DR. RANDALL BENNETT
"It was a home run! As the conference Chair, Dr. Cialdini made me look good. Dr. Cialdini got the best rating of the entire conference."
Michelle Olson, APR
The Counselors Academy, Public Relations Society of America
"I have worked with Bob Cialdini on five occasions, and in each case my members have been very enthusiastic about his message and his presentation. His approach is top notch, both in terms of content and personal appeal. He is always our most popular speaker."
Jonathan Kempner, President and CEO
Mortgage Bankers Association of America
"Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage.
LAURENCE HOF, Vice President, Relationship Consulting
Advanta Corporation
"Cialdini is the most brilliant student of influence and negotiation I've encountered. I can't think of anyone I'd rather have advising me."
TOM PETERS
The Tom Peters Group
"This book is the de facto standard to learn the psychology of persuasion. If you don't read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars."
GUY KAWASAKI, CEO
Garage Technology Ventures
"The delegates rated Dr. Cialdini as the best presenter of the conference. He successfully motivated the delegates to use his theories to help complete the tasks they face in their home countries."
LARS A. STALBERG, Senior Vice President
Ericcson
"These guidelines are simple but powerful"
KEREN ACKERMAN
Actuate Corporation
"I enjoyed your presentation. . . . It's a real pleasure to review what you have conveyed to us during the International Conference in Monte Carlo. . . . I already quoted some of your remarks, stories and principles. Thanks a million for what you have brought me personally."
ANDRE PONCI, IBM
Switzerland