"We’ve had Dr. Cialdini speak to ERA three times. Because of his depth of knowledge and passion for relating the ethical business applications, he was the top rated speaker of at each of these events. He is a critical business asset." — Ms. BRENDA W. CASSERLY, President and CEO, ERA Franchise Systems, Inc.

"Dr. Cialdini amazed our audience with his immense knowledge on the psychology of persuasion. His presentation style is relaxed, intense and ‘pleasantly confronting’. A brilliant mix! Over 350 managers could not get enough of Dr. Cialdini’s highly interesting lectures. After his last talk, he received a standing ovation, which is very rare in Holland. It was a sign of deep appreciation for his contribution to the success of the day." — HANS JANSSEN, Denk Producties

"This program will help executives make better decisions and use their influence wisely... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist… The best popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence." — CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.

“Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me.” — TOM PETERS, The Tom Peters Group

“You were exceptional.” — SEBASTIAN MACKINLAY, World Negotiation Forum

"Robert Cialdini far exceeded the expectations of a very cynical group of public relations executives and made me a hero in the process. He was engaging, authoritative and had done show more/less

"Dr. Cialdini was the top speaker we've ever had...in or out of the organization. They loved him." — JENNIFER L. BOTELHO, KPMG, LLP

"He blew everybody away. They were thrilled. In fact, afterwards one of our lead people pulled me aside and said he came into this program thinking he had been oversold about Dr. Cialdini's effectiveness. show more/less

"His presentation was stirring and full of information to help in the influencing decisions and more specific in getting closure on your ideas and services. I would recommend that anyone show more/less