"Dr. Robert Cialdini literally touched thousands of lives and you met all facets of our mission statement. He helped solidify an outstanding Day, and helped create the significant impact show more/less we were seeking for our diverse audience." — MARK JONES, Main Platform Chair, Million Dollar Round Table

"This book is the de facto standard to learn the psychology of persuasion. If you don't read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars." — GUY KAWASAKI, CEO, Garage Technology Ventures

"Robert Cialdini, through his intensive research, has clearly shown that it is possible to increase the efficiency and effectiveness of persuasion to bring about amazingly positive show more/less results." — PRATAP NAMBIAR, Regional Executive Partner, KPMG Global Markets Asia Pacific

"I am sure that the conclusions you draw will have a major influence on management and sales practices." — STEFAAN GILLIS, Marketing Manager, Compulec, Belgium

“Dr. Cialdini, I was concerned that because my sales team is very senior, sophisticated, and experienced, if you did not keep their attention, they would simply walk out, get on show more/less their Treos or start taking phone calls. I was most pleased that they stayed, were engaged and, from their responses, now months afterwards, found: new, useful, long-term and important lessons to make these ‘old pro’s’ even better. Mission accomplished!” — TOM STROUD, Cisco Systems

"You promised, and delivered! People were talking about Dr. Cialdini's presentation. It gave our whole CMO event an important added dimension beyond the "usual" marketing strategies show more/less and tactics that most sessions emphasize." — ROB LEAVITT, Sr Dir. Marketing & Member Advocacy, IT Services Marketing Assoc.

"Thanks for your excellent presentation on the strategy of influence and change in attitude. It was very well received by our distributors and Hercules representatives, and I'm sure show more/less will create a better thought process by all in selling and in management." — DALE JOHNSON, Regional Manager, Hercules Incorporated

"I am sure that the conclusions you draw will have a major influence on management and sales practices." — STEFAAN GILLIS, Marketing Manager, Compulec, Belgium