"This program will help executives make better decisions and use their influence wisely... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist... The best show more/less popular book that demonstrates six or eight ways in which the quirks of your own mind will frequently prove dysfunctional to your best interests is Cialdini’s Influence." — CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.

"Both your content and style of presentation make it easy for one to relate your ’Principles of Influence‘ to virtually any business or endeavor." — JOHN M. THOMPSON, Vice President, Merrill Lynch

"Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain show more/less significant competitive differentiation and advantage." — LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation

“Bob Cialdini is the most brilliant student of influence and negotiation I’ve encountered. If everything were on the line in a negotiation, I can’t think of anyone I’d rather have advising me.” — TOM PETERS, The Tom Peters Group

“You were exceptional.” — SEBASTIAN MACKINLAY, World Negotiation Forum

“We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens. Our agents are show more/less now better positioned to influence their clients — in an ethical manner — to make better buying decisions. We could not be happier with his presentation.” — MARK BLACKBURN, Sr. VP, Dir. of Insurance Operations, State Auto Insurance

"Dr. Robert Cialdini's information and "principles of persuasion" program are a terrific foundation for any organization desiring to improve its sales, negotiation, and change management skills efforts. show more/less Having attended his program, I highly recommend Dr. Cialdini as a professional speaker." — STEVE RUE, Senior Vice President of Administration, Arrowhead Credit Union

"Dr. Cialdini was the top speaker we've ever had...in or out of the organization. They loved him." — JENNIFER L. BOTELHO, KPMG, LLP

"His presentation was stirring and full of information to help in the influencing decisions and more specific in getting closure on your ideas and services. I would recommend that anyone that works with show more/less the public and wants to persuade them in a decision or just influence thinking (executive, teacher, sales person, politician) should attend Bob’s presentation. It is an educational, entertaining and value adding experience." — HOWARD A. CHRISTENSEN, Co-Chairman, Christensen & Associates