Click here to view the press release.

Click here to view the press release.

Click here to view the article by Dr Robert Cialdini and Noah Goldstein.

Shane Atchison, of The ClickZ Network, talks about Dr Cialdini's Influence in his article "Marketing Classics: Two Places to Find Inspiration and Insights." Here is an excerpt... Read moreI suspect many of you have already read Robert B. Cialdini's "Influence: The Psychology of Persuasion," perhaps in college or graduate school, and are converts. If not, then I'm pleased to introduce you to the single most important book on marketing ever written. Forgive the hyperbole, but I truly mean this. Cialdini, a Regents' Professor of psychology at Arizona State University, is one of the world's leading experts on the study of influence and persuasion. What separates his book from any number of other tomes on how to persuade others (I sometimes refer to influence and persuasion as "marketing") is the combination of real psychological research, actual field experience, and practical guidance. Everything he discusses he has both done in the real world and tested in the lab. At the core of "Influence" are the six principles of persuasion and the best ways to apply them to life situations. This is valuable for talking your way out of a traffic ticket (trust me, it works) and for getting millions of users to click and buy when they come to your site. Every marketing tactic you have ever used is based on one of these principles. And this book explains the why and how. By the end of "Influence," your belief in marketing's power will be reinvigorated. Click here to view the full article

Jens Thang posts about Dr. Robert Cialdini's Six Principles of Influence at The Negotiation Guru. Click here tp read the blog post.