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“Nobody since Jane Austen has done more for persuasion than Robert Cialdini, a US professor of psychology who has made the science of influencing people his life's work.”
Click here to read the London Telegraph article.
Robert Cialdini and Steve Martin explain how L&D professionals can persuade key decision-makers of the importance of training.
Click here to read the Training Journal article.
Influence by Robert Cialdini has just been named top sales & marketing book in the new book 100 Best Business Books of All Time.
