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    where our scientific research drives your business success.

"Nobody since Jane Austen has done more for persuasion than Robert Cialdini." -London Telegraph

Click here to Pre-Order your copy of Dr Cialdini's latest book :YES! 50 Scientifically Proven Ways to Be Persuasive.

“In the last 30 years, we have identified, tested and deployed core principles of influence proven to create positive change across organizations and industries.  They are the subtle, yet powerful ‘gears’ capable of transforming virtually any interaction.  I invite you to learn more about our revolutionary methodology, and real-world applications to utilize the ethical practice of INFLUENCE AT WORK for measurable results.”                                    - Robert B. Cialdini, PhD

"Nobody since Jane Austen has done more for persuasion than Robert Cialdini, a US professor of psychology who has made the science of influencing people his life's work." click here to read the article in London Telegraph.
Click here to PreOrder Your Copy of YES! 50 Scientifically Proven Ways to Be Persuasive by Noah J Goldstein, Steve J Martin and bestselling author of INFLUENCE: Robert B Cialdini.
 
Click here to order yours today!
PRINCIPLES OF ETHICAL INFLUENCE
A 90-minute studio recording of Dr Robert B Cialdini speaking for a business audience on his Six Principles of Influence.
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