George Melton is a Cialdini Method Certified Trainer. His academic background includes degrees from North Carolina State University and a Masters from the University of Kansas. His academic honors include membership in the Honors Societies for both universities.
After serving in various technical and management positions in the US Government, George Melton moved into the private sector in sales with the Rhone-Poulenc Agrichemical Company. Since then he has served in various sales and sales management positions with several of the world's largest international manufacturers as well as domestic Fortune 100 corporations including Abbott Laboratories and the 3M Corporation. During his tenure at Abbott Laboratories he achieved the distinction of the Presidents Club award four consecutive years for sales and marketing.
As the Retail Sales Manager for Agriliance, LLC and Land O' Lakes, George Melton provided training and sales management to 30 retail sales personnel and their managers. Previously, George Melton's responsibilities included sales responsibilities and training for Valent, USA. In this capacity he focused on teaching persuasion and influencing techniques to sales, technical and management personnel. The Principles of Persuasion Workshops form the cornerstone of this training. He is now in private practice providing sales training and management services to clients through his company, Management Support Services.
Here are a few quotes from some of those who have attended Melton's workshops:
"The Principles of Persuasion Workshop was most valuable to our organization. Those who attended immediately began to use what they learned and instantly experienced the benefits. George Melton, CMCT, was knowledgeable and insightful. He easily modified the training to meet our requirements" —Joe O'Grodnick, Global Regulatory Manager, FMC Agricultural Products Group, Philadelphia, PA
"I found the workshop to be one of the few training series I have attended to be directly useable in my role as a research specialist. The course taught me how to use several techniques to properly frame my discussions so as to achieve my goals. The course also gives good insight into basic human interactions and what drives many responses. I thoroughly enjoyed the course and feel it would be a good compliment to the other training courses offered to both research and sales." —Todd Mayhew, Field Market Development Specialist, Valent USA, Phoenix, AZ
"I was very impressed with the information that was presented. The data used to back up the training added to the validity of the program. It is something that everyone could relate to. We are using the lessons learned from the training to develop our marketing approach and tactics to grow our business. I really enjoyed it." —Kevin Stark, Area Business Manager, Land O' Lakes Seed Division
