A sports graduate from Bedford College, Gary worked for SmithKline Beecham for 10 years in a number of roles including Sales, Sales Training and Management.

For the last 8 years, Gary Colleran has been co-director of Sales interAction and INFLUENCE AT WORK (UK). Gary Colleran is a gifted and creative presenter, combining a wide variety of experience with a depth of knowledge of Dr. Cialdini’s INFLUENCE and Persuasion Principles.

 

INFLUENCE AT WORK (UK) provides training and development services in the fields of human persuasion, influence and compliance. Their talks and training workshops are based on the highly regarded work of the world's most quoted authority in these fields Professor Robert B. Cialdini Ph.D. of Arizona State University. Along with business partner Steve Martin they are the only two independent trainers outside of the USA to be certified by Professor Cialdini to present his research.

 

As well as an extensive client list which includes GlaxoSmithKline, Nike, Innogy, Aventis, Legal and General, Gary is author of a new book, Sold!, which was published by Pearson Education in August 2003. His work also allows him to develop his interest in the influence and compliance process not only in the business world but also in other fields where ethical influence and compliance can be utilized.

 

"The presentation was lively and informative, the one on one consultation with individuals was insightful and directive, and the commitment to our plan by each of the Cialdini consultants was considerable." Jan McKenzie, The Weather Channel