Dan Norris is a lively, energetic and effective presenter who specializes in the science of ethical influence. One of only a few individuals worldwide who currently hold the CMCT designation (a specialization in the psychology of persuasion-earned directly from Dr. Robert Cialdini, the leading authority on the subject), Dan helps organizations take the latest scientific research out of the laboratory and apply it in their own day-to-day sales, leadership, and customer service applications.
His entertaining presentation style weaves humor, stories, and science together in a way that quickly involves the audience and leaves them with ideas they can apply immediately. Dan has worked with a wide variety of client industries for more than a decade, contributing to large measurable increases in performance, customer and employee satisfaction, gross profit, and millions in additional revenue.
"The time you took to familiarize yourself with Ariel and personalizing the training really made a difference. You should take great pride in your both your expertise on the material and most importantly your presentation skills." - David Bardeen, Director of Sales • Ariel Corporation
"A resounding success. It was really terrific." - Hugh Malone, Vice President • Cotton Inc
"I found the session very beneficial and am already using the principles I learned. It was the best seminar I've ever attended." - Dave Burritt, Corporate Controller • Caterpillar
"Dan, I came to a stark realization in one of your classes a few weeks ago. I realized the no matter how long we may have been doing the jobs we have and how old or young we may be, we can still learn and refresh our approaches on how we relate to our customers... The thing that struck me the most was the number of opportunities we have to influence others. Without your class, I would have never known that I personally have squandered many chances to influence people to my advantage." - Joe Crawford, Account Manager • Holt Caterpillar
"Our management team has realized the power of the principles of influence with fans, the media, our staff, and even operations with the players. For example, I personally use reciprocity and consistent commitments by thanking others for work they've recently completed and by asking them questions about how they think we should tackle issues. Compared to my prior tendency to "cut to the chase," I've found people are significantly more responsive and agreeable. Small changes do make big differences...and since your work with us I think through situations to make sure I use this science to set the right tone for agreement. - Rick Pych, Vice President of Finance • The San Antonio Spurs
Other clients include: Kraft ٠ Multi-Chem ٠ Direct Alliance ٠ C. H. Guenther & Son ٠ Giles and Ransome ٠ AIG United Guaranty ٠ Luck Stone Inc. Aventis Pasteur ٠ Internal Revenue Service ٠ Department of Veterans Affair ٠ Gallery Furniture ٠ Child Advocates of San Antonio ٠ University of Texas at San Antonio ٠ Flint Energy Services, Inc. ٠ Ariel Corporation ٠ CUE Inc. ٠ World Mining Equipment Magazine ٠ Foley, Inc. ٠ Butler Machinery State Farm Insurance ٠ ZLC Corporation ٠ Maloof Sports and Entertainment (Sacramento Kings/Sacramento Monarchs) ٠ Oregon State Bar Association J. A. Riggs Tractor Company ٠ Frost Bank ٠ Texas Guaranteed Student Loan Corporation ٠ Linkage, Inc.