The only course on the ethical application of influence actually endorsed by Dr. Cialdini, the Principles of Persuasion (POP) Workshop is an inspiring, innovative and invaluable session for anyone seeking to improve effectiveness and productivity.

Based on his pioneering book, Influence: Science and Practice, the two-day workshop demonstrates how to ethically apply Dr. Cialdini's six principles to produce lasting change and avoid common influence traps.  It teaches strategies on how to create and maintain trusted relationships, how to avoid bungling away critical "moments of power" and interactively shows how small, strategic changes can yield lasting results.