Thank you for your interest in the Cialdini Method Certified Trainer (CMCT) program.  The program consists of two parts:  the train-the-trainer   course and the audited  Principles of Persuasion (POP) workshop  . This four-day train the trainer course is the only one of its kind.  The CMCT program is centered on the evidence-based science that Harvard Business Review cites in their article,  Breakthrough Ideas for Today's Business Agenda.

This course is very intimate, intense and exacting. Dr. Cialdini teaches the lion's share and is present for all four days. Other insights and important information are also taught by Dr. Gregory Neidert, Director of Training for INFLUENCE AT WORK. Because this program is only offered twice each year, availability is always a consideration. With a maximum of six students, there is rigorous competition to be accepted into the program.

Only those who have successfully passed this course and the audited POP are eligible to teach the two-day Principles of Persuasion (POP) Workshop and to purchase the necessary POP student packages.  

If you would like additional information, please complete the following and an INFLUENCE AT WORK Associate will contact you shortly: