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Cialdini eLearning Programs

The Yes! Project (click here to preview) is an interactive learning resource based on insights from the top selling business book Yes! authored by Professor Robert B Cialdini, the world's most quoted expert on the subject of influence and persuasion, Professor Noah Goldstein,a member of the Behavioural Science Faculty at the University of Chicago Graduate School of Business, and Steve J Martin a business author and Director of INFLUENCE AT WORK UK.

The Yes! Project demonstrates how making small changes in your approach can often result in significant improvements in your ability to influence and persuade others in an entirely ethical way. Based on over 60 years of scientific study into the persuasion process, The Yes Project will provide you with practical and actionable advice for how to maximize your persuasion skills in the workplace.

The Yes Project is an interactive self-study course meaning employees can fit learning around their working day. It has also been designed to be used as part of a classroom course, or to be used before or after attending The Principles of Persuasion Workshop™ available from INFLUENCE AT WORK.

The Yes Project is available on CDROM or via license to your organization's network or intranet giving convenient access to any employee who would benefit from being a more effective influencer.

The benefits of The Yes Project are easy to see:

  • Well-designed interactive content makes learning more memorable.
  • Flexibility - employees can learn just-in-time from anywhere (home, office or on the move).
  • Full tracking capabilities mean you can monitor and evaluate users.
  • Modular bite-size learning, so learners can dip in and out at their own pace.

If you would like more information, please contact INFLUENCE AT WORK.



Order YES!
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your copy of Dr Cialdini’s latest book: YES! 50 Scientifically Proven Ways to Be Persuasive.