Cialdini Method Certified Trainers (CMCT) course is a rigorous 4-day "train-the-trainer" course designed for experienced corporate and professional trainers who belong to established training companies. Led by Drs. Cialdini and Neidert, the CMCT course provides trainers with the knowledge and skills needed to present the Principles of Persuasion workshop. The course includes:

• presentations by Dr. Cialdini
• discussion of the rationale behind the structure of the presentations, examples, and exercises used in the workshop
• illustrations from the laboratory and real life
• discussions and tips on presentation protocol
• practice presentations by each participant, followed by feedback sessions
• a written CMCT exam
• a discussion of the rights and responsibilities that accompany the CMCT.

Certifications are granted trainers who have fulfilled training and presentation requirements and passed the written exam.

Certification is designed specifically for experienced corporate trainers working in corporations or established training companies who wish to deliver the workshop through their own training departments or companies and using their own trainers.

Certification is . . .

• For experienced trainers. If you'd like to be considered for certification, please click the Learn More link to the left and submit a request.
• Held in Tempe, Arizona.
• Held twice a year. Certification runs for four consecutive days, usually during the academic break in the summer and again during the academic break in the winter, although the exact dates vary.
• Kept small and entrance is competitive, based on the materials submitted