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Robert Cialdini, Ph.D.
Influence, Negotiation, Communication, Management, Leadership, Sales
Harvard Business Review lists Dr. Cialdini's research in Breakthrough Ideas for Today's Business Agenda.
“Influence” has been listed on the New York Times Business Best Seller List.
Fortune Magazine lists Influence in their “75 Smartest Business Books”
Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over one million copies. Influence has been published in twenty languages and consistently ranks within the top one half of one percent of books sold on Amazon.com.
In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini holds dual appointments at Arizona State University. He is a W.P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, where he has also been named Distinguished Graduate Research Professor.
Media coverage of Dr. Cialdini and his research include:
Dr. Cialdini is President of Influence At Work, an international consulting, strategic planning and training organization based on the Six Principles of Influence.
Dr. Cialdini’s clients include such organizations as Advanta, IBM, Washington Mutual Group of Funds, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, Northern Trust, Prudential, The Mayo Clinic, Glaxo Wellcome, Harvard University - Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.
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"The Principles of Ethical Influence, as taught by Bob Cialdini, needs to be a part of every salesperson's toolkit. What strikes me is not only the simplicity of his message but the power it provides in practice." R. CRAIG WILSON, Sr. Vice President, Sales Manager Northern Trust "Dr. Cialdini held our audience spellbound for hours. His advice was both strategic and practical, and was geared perfectly for our audience from about 40 countries. His principles were put into practice by the delegates immediately." Cathy Kernen, Global Director of Product PR AstraZeneca Alderley Park, UK "Dr. Cialdini's program was the best I have taken in 25 years of taking courses. Not a day goes by that I don't apply one or more of the principles in my work and with my family. This material is like a hidden gem which I am glad that I discovered!" DR. RANDALL BENNETT DR. RANDALL BENNETT "It was a home run! As the conference Chair, Dr. Cialdini made me look good. Dr. Cialdini got the best rating of the entire conference." Michelle Olson, APR The Counselors Academy, Public Relations Society of America "I have worked with Bob Cialdini on five occasions, and in each case my members have been very enthusiastic about his message and his presentation. His approach is top notch, both in terms of content and personal appeal. He is always our most popular speaker." Jonathan Kempner, President and CEO Mortgage Bankers Association of America "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage. LAURENCE HOF, Vice President, Relationship Consulting Advanta Corporation "Cialdini is the most brilliant student of influence and negotiation I've encountered. I can't think of anyone I'd rather have advising me." TOM PETERS The Tom Peters Group "This book is the de facto standard to learn the psychology of persuasion. If you don't read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars." GUY KAWASAKI, CEO Garage Technology Ventures "You were exceptional." SEBASTIAN MACKINLAY, World Negotiation Form "The delegates rated Dr. Cialdini as the best presenter of the conference. He successfully motivated the delegates to use his theories to help complete the tasks they face in their home countries." LARS A. STALBERG, Senior Vice President Ericcson "These guidelines are simple but powerful" KEREN ACKERMAN Actuate Corporation "I enjoyed your presentation. . . . It's a real pleasure to review what you have conveyed to us during the International Conference in Monte Carlo. . . . I already quoted some of your remarks, stories and principles. Thanks a million for what you have brought me personally." ANDRE PONCI, IBM Switzerland
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