INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to improve organizational and personal performance by deploying ethical influence strategies.  Offering keynote presentations, participatory workshops and intensive Cialdini Method Certified Trainer (CMCT) programs, IAW serves an international audience that includes a spectrum of multinational corporations, governmental agencies, private enterprises and higher education. 

Compelling, ethical and proven by scientific methodology, Dr. Robert Cialdini's work is sought after for its transformational message and results-oriented application. Under his direction, the company has experienced impressive growth as it continues to serve an ever-expanding audience.  With an international presence and a training team that exemplifies Dr. Cialdini's integrity and innovation, IAW is well positioned to continue to provide the strategies that drive business success.

His books including, Influence: Science & Practice, Influence: The Psychology of Persuasion , and Yes! 50 Scientifically Proven Ways To Be Persuasive are the result of over 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over two million copies. Influence has been published in twenty-six languages and is the top sales & marketing book of CEO Read's 100 Top Business Books of All Time. Influence and Yes! have been ranked on the New York Times and Business Week best seller lists.

"This book is the de facto standard to learn the psychology of persuasion. If you don't read it, I hope you enjoy pounding your head against the wall and throwing away marketing dollars." - Guy Kawasaki, CEO, Garage