Dr. Overby has studied the science of psychology since 1979.  After earning his Bachelor of Arts degree at Vanderbilt University, he went on to earn his Ph.D. in psychology from Arizona State University in 1989. Dr. Overby has held administrative, teaching and consulting positions, has presented his work at national professional conventions, and has published several articles in the areas of psychological research and theory.  

 Dr. Overby began the specialized study of relationship-building, influence and persuasion in 1987, and subsequently earned his designation as a Cialdini Method Certified Trainer (CMCT). He has presented training programs on these topics in North and South America, Europe and Asia to clients from a variety of industries: Professional Services (KPMG), Technology (Motorola), Home Builders (Shea Homes), Pharmaceuticals (The Medicines Company), and Communications (Landmark Communications: The Weather Channel).

 Dr. Rusty Overby is a gifted presenter and possesses an in-depth knowledge regarding the science of influence. He has traveled all over the world presenting on the topic and is highly regarded on the business applications of influence.

 "Dr. Overby is a gifted communicator whose natural intelligence, interpersonal sensitivity, and warm humor make him a highly effective trainer and speaker.  I am absolutely delighted that he is a member of our team." -Dr. Robert Cialdini, Ph. D., Author, Influence: Science & Practice; President, INFLUENCE AT WORK

 Dr. Overby's programs have consistently been highly regarded by his corporate audiences:

 "The presentation was lively and informative, the one-on-one consultation with individuals was insightful and directive, and the commitment to our plan by Dr. Overby was considerable." - Jan McKenzie, The Weather Channel