Dil Sidhu has a rich and varied set of experiences in sales, training, management and consulting. He has worked in sectors that include retailing, management consulting, government and transportation. Organizations that he has worked with include; Canadian Airlines International, Insurance Corporation of British Columbia, Safeway Stores, Ernst & Young , KPMG, Dixons Stores Group, Argos Retail Group and, more recently, as Acting Assistant Chief Executive, the London Borough of Lambeth.

  Born in London, UK but raised in Vancouver, Canada, Dil Sidhu attended the British Columbia Institute of Technology to study Marketing and Advertising and then went on to study Corporate Finance with the Canadian Financial Securities Institute. After moving back to London he graduated from Thames Valley University where he earned a MSc in Operations Management and went on to earn his MBA in Marketing & Corporate Strategy from Middlesex University, also in London. Additionally, Dil earned an MA in Change Management & Business Innovation from the University of Brighton. Recently he has attended London Business School's 1 year Corporate Finance program and the Harvard Business School's 'Leading Professional Services' executive education program. A self-confessed life long student, Dil is currently considering pursuing a PhD in the area of public and private sector influence and persuasion strategies. Dil's unique private sector - public sector experiences and his influence and persuasion training have been the subject of articles in The Daily Telegraph, The Times and the UK government trade press.

 Dil Sidhu has been personally trained by Dr. Robert Cialdini and is an accomplished Cialdini Method Certified Trainer (CMCT) with experience teaching for many organizations including; The UK Audit Commission, London Borough of Lambeth, Office of the Deputy Prime Minister (ODPM), AstraZeneca, the Government Office for London and TransCom Worldwide.

 About Dil, Dr. Cialdini says: “I couldn’t be more pleased to have Dil Sidhu presenting our material.  He is an extremely skilled communicator with an approach that causes audiences to like him immediately and learn from him deeply.”

 “Dil’s presentation was great, we spent the next day working his content into our sales session.  The team is already using the influence principles. Thanks.” –

Dave Porcellini, Washington Post

 "Brilliant" Andrea Moretti, Business Development Director, Prelude Ltd

 "Excellent" Robert Barton, Chief Executive, Countryside Properties Ltd

 "Outstanding" Ian McVey, Client Director, Microsoft Corporation UK

 "Excellently presented, informative and entertaining. Great!" Graeme Norris, Director, LMR International Ltd

 "The best and most positive feedback we have had on an alumni event! Thank You" Sarah Seedsman, Director, London Business School Alumni Association

 "Superb content, excellently delivered. I will be buying Professor Cialdini's book tomorrow!" Eric Ipavec, UK Operations Director, Danone Foods Ltd

 "Great examples, good pace and well delivered" Andrea Orban, Management Consultant, KPMG LLP UK

 "Excellent, great subject with clear messages and brilliant examples" John Baker, Chief Financial Officer, DTZ Corporate Finance

 "Fascinating insights about a truly relevant business topic delivered by an accomplished and entertaining presenter. Thank you" Nick Williams, National Executive Director, BDO Stoy Hayward LLP UK

 “Outstanding.”   Microsoft

 “Brilliant.”  Taylor

 “Brilliant, thank you.”  Prelude Team

 “Good introduction, excellently presented.  Informative & entertaining.  Great.”  LMR International

 “Excellent.”  Countryside Properties.