Dan Norris is a lively, energetic and effective presenter who specializes in the science of ethical influence. One of only a few individuals worldwide who currently hold the CMCT designation (a specialization in the psychology of persuasion–earned directly from Dr. Robert Cialdini, the leading authority on the subject), Dan helps organizations take the latest scientific research out of the laboratory and apply it in their own day-to-day sales, leadership, and customer service applications.

 His entertaining presentation style weaves humor, stories, and science together in a way that quickly involves the audience and leaves them with ideas they can apply immediately. Dan has worked with a wide variety of client industries for more than a decade, contributing to large measurable increases in performance, customer and employee satisfaction, gross profit, and millions in additional revenue.

 Dan has a philosophy that focuses on employee development—investing only in tools, training, coaching, and outcome assessments that have been shown to positively change behavior. When not speaking and training, Dan is responsible for furthering Holt’s highly successful Values Based Leadership© programs. These programs evolved from over a decade of effective application within Holt companies and other client organizations, and Dan continues to play an integral role in its design and growth. Leadership experts including Dr. Kenneth Blanchard, Dr. Michael O’Connor and others have applauded this program. Holt’s Values Based Leadership© tools & processes have frequently been cited in textbooks and articles as an example of ethical and lasting organizational development.

 What are others saying about Dan Norris?

"The Principles of Persuasion Workshop provided us with the necessary tools for success.  Dan was able to customize the training so it truly resonated with our students.   We were given valuable information which we put to use right away." - Barbara Burgess, CEO, Pathways Home Health and Hospice

 “Dan Norris did an exceptional job in helping the audience to more fully understand the science of persuasion, and at the same time helped them to fully understand the psychology behind decision making. He is a true professional with excellent presentation skills, and has opened the minds of many to put this science to work in their everyday lives. I highly recommend Dan without any reservations for your event.” - J.P. Vanden Boogaard, Regional Vice President • MetLife

 “The time you took to familiarize yourself with Ariel and personalizing the training really made a difference. You should take great pride in your both your expertise on the material and most importantly your presentation skills." - David Bardeen, Director of Sales • Ariel Corporation

 "A resounding success. It was really terrific." - Hugh Malone, Vice President • Cotton Inc

 “I found the session very beneficial and am already using the principles I learned. It was the best seminar I've ever attended.” - Dave Burritt, Corporate Controller • Caterpillar

 "Dan, I came to a stark realization in one of your classes a few weeks ago. I realized the no matter how long we may have been doing the jobs we have and how old or young we may be, we can still learn and refresh our approaches on how we relate to our customers... The thing that struck me the most was the number of opportunities we have to influence others. Without your class, I would have never known that I personally have squandered many chances to influence people to my advantage." - Joe Crawford, Account Manager • Holt Caterpillar

 "Our management team has realized the power of the principles of influence with fans, the media, our staff, and even operations with the players. For example, I personally use reciprocity and consistent commitments by thanking others for work they’ve recently completed and by asking them questions about how they think we should tackle issues. Compared to my prior tendency to "cut to the chase," I’ve found people are significantly more responsive and agreeable. Small changes do make big differences...and since your work with us I think through situations to make sure I use this science to set the right tone for agreement. - Rick Pych, Vice President of Finance • Spurs Sports and Entertainment (NBA San Antonio Spurs)

 “Thanks for the excellent keynote on the Science of Influence at my leadership meeting. You set the tone for the rest of the day!”

- James Ludwig, Executive VP, Westar Energy
 

“We had high expectations, and Dan exceeded them. The obvious extra work Dan did to ensure his content was relevant to our audience really showed. We have a seasoned staff who can often be jaded yet they found Dan’s material engaging and relevant and his presentation style accessible and effective. Many, many thanks for contributing to the success of our meeting.” — PATRICIA LIPPE DAVIS, V.P. Marketing, AARP MEDIA SALES

"This workshop has given me a structure and toolset to approach situatains differently."

- Maureen Sosinhoms, LexisNexis

"The POP gave me a very different way to look at things and allowed me to structure a strategy around specific situations"

- Greg Johnson, LexisNexis

 Other clients include: Kraft Foods • Hormel Foods Corporation • Charles Schwab • Aventis Pasteur • Internal Revenue Service • Marmon Group • Frost Bank • Luck Stone Inc. • State Farm Insurance • Maloof Sports and Entertainment (NBA Sacramento Kings) • Multi-Chem • Direct Alliance • Giles and Ransome • CUE Inc. • Linkage, Inc. • University of Texas at San Antonio • World Mining Equipment Magazine • AIG United Guaranty • Michigan Library Association • Mountain Air • Texas Guaranteed Student Loan Corporation • Department of Veterans Affair • C. H. Guenther & Son • Oregon State Bar Association • ZLC Corporation • Foley, Inc. • Butler Machinery٠ Gallery Furniture • J. A. Riggs • TATE Incorporated • Child Advocates of San Antonio