Australian based CMCT; Anthony McLean is the National Manager for Persuasive Skills at New Intelligence.  As a persuasion specialist Anthony works with Australasia’s most motivated individuals, groups and organisations to show them how to ethically and scientifically persuade others.

Of persuasion Anthony says “In the workplaces of today the biggest problems often relate to human behaviour.  It is widely accepted that without the motivation to influence others little will happen and for my clients rarely is motivation the issue.  The problem is among all the other skills they posses many do not have the ability (knowledge/skills) to continually and efficiently influence others.  That is what I specialise in”.

As a practitioner, educator, and consultant, Anthony takes the 60 plus years of science that sits behind this discipline and applies it to real-life business and people problems in Australia, New Zealand and Asia. 

Anthony’s greatest influence challenge to date is coming up with new and innovative strategies to get his three children to do chores around the house!

What Dr Cialdini says about Anthony:

“In front of a group, Anthony McLean is positively magnetic, drawing from his audiences levels of attention, comprehension, and insight that are remarkable. What a competitive advantage it is to have him as a teammate!”  Dr. Robert Cialdini

What Anthony’s clients say:

“One of the best courses I have ever done.  Anthony is a fantastic trainer and knows his stuff back to front”.  Paul Jones, Director, Magneto Communications

"It's hard to think that anyone in a client facing role can't get significant value from applying the six principles of this course." - Peter Eichmann – First Vice President, Morgan Stanley Smith Barney, Sydney

“I would thoroughly recommend this program to anyone who wants to change the way they do business and achieve success.  I know my business will be so more successful for having attended this program”.  Julie Fuller, Director, Thinkology, Sydney

"I produce and attend many workshops and seminars.  POP contained not only the best and most effective content, but also was presented by Anthony in the most professional manner possible." - Darren Mickan - General Manager, nb&a events, Adelaide

“In my role as a professional company director on more than a dozen boards, I regularly confront situations requiring the skills of influence and persuasion. Prior to undertaking the Principles of Persuasion course the outcomes were often more “hit & miss” than I would have liked. I genuinely struggled to understand why sometimes I had better outcomes than others. This was until the Principles of Persuasion was explained to me in an engaging and innovative workshop. I now understand that some of things that are a natural strength for me and others that I took for granted can be deliberately and ethically applied to any personal interactions for a mutually beneficial outcome. I would recommend the Principles of Persuasion to anyone who wants to hear “yes” more often.” Murray Rankin, Professional Director & Business Consultant, Canberra

"I would definitely recommend this course to anyone who wants to improve the way they communicate.  Implementing the lessons from this workshop will generate positive results in terms of persuasion." - Michael Pooley - Group Director, PPR, Sydney

"An outstanding workshop.  I have learnt so much that I will apply to persuading people and organisations to work with me in a win/win capacity in the future." - Mary-Anne Waldren - CEO, MAW Action, Canberra

“I would like to thank New Intelligence for conducting the Principles of Persuasion workshop.  It was the best course I have taken. Everything I learnt from this course I can apply to my professional life. As the founder and Executive Director of a non-profit organisation I constantly have to influence and persuade people to support our organisation. The course helped me understand that we all have moments of influence, and unlocked very effective ways of influencing people ethically. The course opened my eyes to moments in my professional life where I had significant moments of influence and missed the opportunity.  I have taken away with me tools I can apply to my professional life forever and I look forward to applying what I learnt from this course.  Thank you to the New Intelligence team for putting together this great course, and enriching my knowledge.” Fadzai Matambanadzo, Founder and Executive Director, The African Dream Benefit, Perth

“It has become a common mantra that "your people" are the key to the success of an organisation. But how do you ethically engage your people to have them fulfil the mission and vision ? The Principles of Persuasion workshop offers you perspectives and distinct tools to influence others, very elegantly.

In my work as a consultant, these skills have become a daily part of my work. In all my negotiation work, there has yet to be a time where this approach has not attained the mission my clients have defined for themselves. This is one fun course which opens your mind up to new perspectives, every session.” Peter Singer, Negotiator – Director, BOND National, Melbourne

Those who have attended Anthony’s workshops include: Westpac, Suncorp, St George, ANZ, NRMA, KPMG, IBM, PPR, Morgan Stanley Smith Barney, Fujitsu, UXC, Coffey, Boeing, WB Financial, Australia Communications and Media Authority (ACMA), Australian Securities and Investments Commission (ASIC), Australian Federal Police (AFP), Smith-Nephew, AUSTRAC and many more (full list on application).