Archive for March, 2014

To be honest this isn’t our best ever blog post but, God bless it, it could still increase your online likeability and credibility. And your business too!

by Steve Martin

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Recent research has found that around 7 in 10 Americans will consult the online reviews of other consumers before making a purchase. I have to admit to being surprised by this. I would have guessed it would have been more. 

Numbers aside though, when making a decision, word-of-mouth communications are valuable for one very important reason; people presume them to be less biased than the carefully crafted communications created by marketers who clearly have a vested interest in influencing our decisions.

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