Archive for November, 2013

Two, Four or Six? When Persuading, What Numbers of Claims is Most Effective?

 By Steve Martin, CMCTHiRes

When it comes to influencing others, delivering the right number of messages to support your proposal or proposition is going to be crucial. Too few, and your attempt might come across as halfhearted, indifferent or plain weak. But too many messages can hurt you too. Like adding too much spice to the dish, your influence attempt could become overpowering—one that even the dog will turn his nose up at.

So when it comes to successfully persuading others, what is the optimal number of claims that you should employ to produce the most positive impression?  

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