Archive for April, 2013

How You Can Sabotage Your Own Good Intentions

By Steve Martin, CMCT

worldturnYou do your best to recycle whenever you can, right? Maybe the company you work for has a pro-environmental policy that encourages staff to use less paper and to recycle as much as possible of that which is used. It certainly wouldn’t be alone. Increasing numbers of organizations, communities too, are recognizing the benefits of recycling as a way to conserve energy and natural resources and many will have policies and strategies in place to encourage it. 

But could certain strategies designed to persuade people to recycle actually be counterproductive leading to an increase rather than a decrease in the use of resources? A new study suggests that, at least in certain conditions, they could. It turns out that the insights gleaned from this study don’t just have implications for your office environmental policy.

They may also have implications for your wider change initiatives too. 

Read more ...

Subscribe to the
Submit your email below:

vPOP Live & Online

From you’re the comfort of your home or office, explore the psychology behind what drives us as humans and teaches us how to ethically move others in our direction. Click here to register now.

Share Your Thoughts

Help us help others by leaving your comments, insights, and reviews on Amazon.com. This demonstration of “social proof” will benefit all.
Click below to read and leave current reviews on Amazon.com for:

Dr. Robert Cialdini’s Books


Twitter Updates

Login