How to Use Loyalty Programs to Increase Sales
By Steve Martin, CMCT Imagine one day that you and a friend meet for coffee. After ordering and paying for your drinks the barista hands you a loyalty card and explains that each time you buy a cup of coffee, they will stamp your card. The Barista further...
See What You’ve Been Missing
The September Public Principles of Persuasion (POP) Workshop was a huge success. Recently, thirty smart and insightful people participated in the POP Workshop in the Phoenix area to learn how to ethically apply the Science of Influence in business. Our fearless...
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Dan Norris, CMCT to Headline at TEDx San Antonio Dan Norris, a senior Cialdini Method Certified Trainer (CMCT) has been selected to be the headline speaker at TEDx on October 13th. Dan is very experienced, knowledgeable and talented. No wonder they selected him to...
