Thursday, 20 September, 2012 09:00
56 Comments
Mr. Steve Martin, CMCT & Dr. Robert Cialdini
INFLUENCE -
Science in Practice
by Dr. Robert Cialdini
I once attended a conference where I heard an academic described as someone who “ wasn’t satisfied with an idea that worked in practice until it had been tried out in theory.” As a behavioral scientist I will always applaud efforts to ensure that, wherever possible, academic rigour is applied to the evaluation of an idea or strategy. At the same time I recognize that a theoretically interesting idea alone, without a meaningful application, will often remain just that; a theoretically interesting idea.Â
