It’s taken you weeks, perhaps even months, of hard work and tenacity but it appears that your efforts are, at last, starting to pay dividends. Your phone rings. It’s the personal assistant of that important and potentially lucrative new client you have been targeting. They are calling to confirm a meeting the following week. You briefly allow yourself a moment of self-congratulation before turning your attention to planning for the appointment. Meetings like this are hard to come by and the chances are you’ll only have one opportunity to make a great impression. You want to come across as a trustworthy and credible communicator, friendly, likeable, approachable and influential.
So in order to do this what exactly should you wear?




