Archive for February, 2012


Six_degreesThis Newest Book on Dr. Robert Cialdini’s Influence is edited by Douglas T. Kenrick, Noah J. Goldstein and Sanford L. Braver

In Six Degrees of Social Influence:  Science, Application, and The Psychology of Robert Cialdini, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making.

We are very proud of this new book and what it represents.  Each chapter has been written by a different scientist.  We hope that you will find this useful as well as intellectually invigorating.

 "A fascinating and fitting tribute to one of social psychology's true pioneers."
– Daniel Gilbert, Professor of Psychology, Harvard University, and author of Stumbling on Happiness

"Robert Cialdini is the Benjamin Franklin of research on influence – a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who's able to capture lightning in a jar. This collection of essays, written by his fellow researchers in his honor, testifies to his wide and deep influence on the practice of social psychology."
– Chip Heath, Professor, Stanford Graduate School of Business and author of Made to Stick and Switch

Read more ...

Congratulations to our Cialdini Twitter Contest Winner, Steven Barber!

Steven Barber


Steven Barber successfully followed our twitter account through the month of January and was able to submit the titles of all 5 Cialdini recommended books into our raffle to win a Toshiba Thrive Tablet.  His name, out of many, was drawn as our winner.  We are very encouraged by the response this contest generated.  One thing we found most rewarding was the way the contest generated much more communication and interaction between ourselves and our social networking followers.  Stay tuned…..this is something we will definitely do again! 


To recap, the top 5 recommended books are:

  1. Enchantment by Guy Kawasaki
  2. Made to Stick by Chip & Dan Heath
  3. Power:  Why Some People Have It And Others Don’t by Jeffrey Pfeffer
  4. Switch:  How To Change Things When Change Is Hard by Chip & Dan Heath
  5. The Art of Choosing by Sheena Iyengar

Here is what Steven had to say about his experience:

“My name is Steve Barber and I am a Sergeant First Class in the Vermont Army National Guard. I work as an Army National Guard Recruiter in Enosburg Falls, VT. I have followed Dr. Cialdini’s work for years and have been able to apply it very successfully in my work! His persuasion principles have helped me lead many people to successfully change and better their lives. I would like to thank Dr. Cialdini and all the people at INFLUENCE AT WORK for their support and I am proud to represent them as the Cialdini Twitter Contest winner!”

Congrats, Steve! 

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