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Robert Cialdini

Dr. Robert B. Cialdini, President of INFLUENCE AT WORK (IAW), Arizona State University Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and New York Times Bestselling Business Author…

“In the last 30 years, we have identified, tested and deployed core principles of influence proven to create positive change across organizations and industries. In fact, they are the subtle, yet powerful ‘gears’ capable of transforming virtually any interaction. I invite you to learn more about our revolutionary methodology, real-world application, and how to utilize the ethical practice of INFLUENCE AT WORK for measurable results.”

— ROBERT B. CIALDINI, Ph.D.
 

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"Anybody writing about persuasion and influence today stands on Cialdini's shoulders."
Daniel Pink, author of To Sell is Human

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